ADAM
BrandIsraelCrop Protection

Adama Ukraine: Generic CP Products Adengo, Magneto, Custodia — 2026

Adama is the Israeli global leader in generic crop protection (off-patent active ingredients). It holds about 10% of the Ukrainian market and offers products 15-25% below BASF, Bayer, and Syngenta equivalents at comparable quality. The optimal pick for price-conscious operations.

Founded: 1945In Ukraine since: 2005Official website
Adama crop protection products in a Ukrainian distributor warehouse

About the brand

Adama Agricultural Solutions (formerly Makhteshim Agan) was founded in 1945 in Israel. Over 60+ years it grew as a regional player, and in 2011 it was acquired by Chinese ChemChina for $2.4 billion. Since 2017 Adama has been part of Syngenta Group after the Syngenta + Makhteshim Agan merger under ChemChina. Adama's specialization is generic crop protection: after original patents expire on BASF, Bayer, and Syngenta products, Adama manufactures equivalent formulations at a lower price. The portfolio has 270+ active ingredients and 600+ finished products. Generic segment advantages: lower price, equivalent efficacy, no patent monopoly. Downsides: limited innovation pipeline (new active ingredients are usually competitors' patents) and less agronomy support. Production in Israel, China, Brazil, and Poland. Annual revenue above $4.5 billion.

Key facts

Founded1945
CountryIsrael
HeadquartersAirport City
In Ukraine since2005
OwnerChemChina
UA CP share~10%

Presence in Ukraine

Adama has been in Ukraine since 2005 through Adama Ukraine with a Kyiv office. Distribution through 40+ official partners across all regions. Share of the Ukrainian crop protection market is about 10%, with particular strength in herbicides for maize and sunflower. Flagship products in Ukraine: Adengo (atrazine + flufenacet for pre-emergent maize treatment, a Steppe favorite thanks to drought tolerance), Magneto (glyphosate as isopropylamine salt at 380-420 UAH/L — 8-12% below Bayer Roundup), Kaiso (alpha-cypermethrin insecticide for cereals and rapeseed), Custodia (tebuconazole + azoxystrobin fungicide for wheat). On ADAM in April 2026, Adama products are quoted by 5-7 distributors with an average response time of 7.1 hours. Pricing runs 15-25% below BASF and Syngenta originals, making Adama the optimal pick for mid-farms with moderate crop protection budgets.

Top products

  • Adama Adengo (atrazine + flufenacet maize herbicide)
  • Adama Magneto (glyphosate)
  • Adama Kaiso (cypermethrin insecticide)
  • Adama Custodia (cereal fungicide)
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Frequently asked questions

Is Adama's quality lower than Bayer and BASF?
No, when comparing equivalent active ingredients. Adama produces generic formulations of off-patent active ingredients (e.g., tebuconazole in Custodia is the same as in BASF Magnello) to ISO 9001 and GLP standards. Field efficacy is identical. The price gap comes from no new-molecule R&D cost and lower marketing spend, not lower quality.
When should you pick Bayer over Adama?
When you need the newest patented active ingredients that Adama doesn't have: spirosadine (a new insecticide class), fenpyrazamine (sunflower fungicide), new bromoxynil formulations. Also when you need FieldView-level agronomy service, which is only available from Bayer.
How much does Adama Magneto cost in 2026?
In April 2026, Adama Magneto (glyphosate 360 g/L) on ADAM costs 380-420 UAH/L. That's 8-12% below Bayer Roundup PowerMax, with an identical active ingredient and efficacy. The recommended 2-4 L/ha rate for pre-emergent treatment gives costs of 760-1,680 UAH/ha.
Is Adama exposed to sanctions risk through ChemChina?
Adama is officially registered in Israel and has EU production (Poland, Netherlands). The ChemChina owner is not under Western sanctions. Ukrainian product typically has EU origin. Verify the country-of-origin certificate for the specific batch before purchase.
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